QUICK GUN MURUGAN... MIND IT!
"Mind it!"
Shashank Ghosh was the man behind the launch of MTV and Channel [V] in India all those years back. And the iconic characters, Quick Gun Murugan and Uddham Singh (created by Shashank Ghosh as well) found their way in their advertising campaigns. (Gaat eet... wogaaayy??)
Quick Gun Murugan is supposedly a hero in B-grade tamil movies, but he has reached iconic cult status now. He is a cowboy, yet very much a tamilian. Quick Gun Murugan is a trigger happy superhero who is famous for his knock-out punches (poor baddies!) and one-liners. Channel [V] had some advertisements with Quick Gun Murugan. And soon, some private firms (like BLACK KNIGHT beer) started their own versions of Quick Gun Murugan.
Check this out, and it will ring a bell.